Branded Video Content
Content Styles
Choosing the right format for your video is vital. Here are some examples that work:
Product focus video
Nothing sells a product better than seeing it in action, by it’s target user.
Service focus video
Seeing your company in action focusing on your key benefits and solutions.
Brand awareness video
Inform people what you are about, what your values are and propagate your business.
Event awareness video
Raise the profile of an up and coming event, using video to remind customers and clients of previous events.
Testimonials video
Providing reassurance to customers from other customers and their experiences
Direct message video
Do you have something to announce, have a direct marketing idea, use video to be seen and be heard, remember the 60-second rule.
Video Interview
share your message during an interview, either as a one off or during an event.
Animation
using typography or an infographic style video can share all the vital information you want to share.
Continuous Content
For the most cost effect and impacting marketing, a continuous message is vital to maintain awareness, presence and to have an involved customer base.
Releasing a series of videos over a period of time reinforces your brand awareness better than any other medium.
Using the medium of social media, online and email marketing your videos will be seen and be noticed.
One of the most effective ways to engage your audience is with video newsletters. Releasing as often as every month or every quarter, and sharing vital information about new products, current projects and case studies of recent work.
You can download this page in a PDF file (Download Branded Video Content)
